What keeps you up at night? What brilliant ideas or conundrums woud you like to pursue with others who share a passion for innovation in a world connected by digital communications networks?

If you could collaborate with smart people representing a variety of professional experiences and perspectives - and put them to work on a problem or project - what would you DO to advance and inspire actions that improve the world through media? How would YOU connect business innovation with social innovation?

Are you into advertising networks, wikis, video, publishing platforms, blogs, translation, ethics, journalism, activism, politics, finance or launching new products?

Now that our Search Working Group is launched and active, we’d like to help others get started. We’re going to take your lead - literally. We need members to suggest and take on leadership of whatever projects iFOCOS takes on next.

(Not yet a member? Learn more and join here.

So: what kinds of working groups you would like to join or lead to help iFOCOS advance and inspire actions that improve the world through media? Contact us privately or share your ideas here.

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Thanks to the members of the iFOCOS Search Working Group who gathered for a kickoff meeting last week (April 24, 2007) in Santa Clara, California (and thanks to Neil Budde and crew at Yahoo! for hosting the meeting). Thanks, as well, to Dabble founder Mary Hodder, who couldn’t make it to the meeting but will be participating and contributing to its next steps.

What are the next steps? We’ll see. The working group is compiling notes for a situation brief and recommendations. The discussion seemed to be leading toward some research topics and an appetite to build something - a proof-of-concept to demonstrate content management best practices essential for “webby” search-friendly publishing - including native integration of web standards, links, search protocols, social bookmarking and ping services.

That’s the search engine optimization and social marketing optimization goodness built in to sites like Wikipedia and into millions of blogs - and yet is somehow missing or more difficult to implement in many “enterprise” web sites that would benefit most from them. Can anyone say: Wordpress? Typepad?

Stay tuned.

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