Certainly Innosight was paid to help develop strategies to help the newspaper industry, but it bothers me that you throw out a number without any attempt to discuss what that number means. I work at Innosight. I wasn’t a part of the project, but I know that a whole lot of people worked on it – and for a long time. And no one who worked on it approached it with a callous, “I’m-just-doing-it-for-my-wallet” sort of attitude.

We do our best to help our clients respond to business challenges through innovation.

I’d doubt that Christensen forecast the demise of the newspaper industry – but I do bet that he forecast tough times. Something the newspaper industry (the same people who wanted to do the Newspaper next project) agree(d) with. All the more reason for our firm (and others) to try to apply our principles to help firms navigate these changes.