Sponsored by Washington Post - newsweek Interactive

Location: Storer Auditorium at 4:15 pm

Session Chair: Hal Straus, Interactivity and Communities Editor, Washingtonpost.com

Robin Miller, Editor, Slashdot/SourceForge

Slashdot has a multilayered moderation system for ranking comments. “If you ever get into a content rating system, do *not* call it ‘karma’.” Slashdot moderators are selected at random, and these moderators can rank comments up or down. If you’ve posted a comment, you can’t moderate. To control for group-think, Slash-Dot has “meta-moderators” a small, selected, voluntary group of “super moderators.”

Must haves:

1. Users must be able to rate things up and down.

2. Should, below a certain threshold, should comments be visible?

3. Many users doing few moderations–spread the love.

Steve Arend, Vice President Digital media Services, CMP Technology

I saw opportunities to take “noise” away from what other people want. We are producing a virtual trade show, 2nd life, where you can go in and interact with those who create the products you’re interested in. We have had cases in 2nd life, where we’ve had semi-unanimous interruptions, where we allow interactions to happen, but with the knowledge I can literally throw them off the (2nd Life) island.

There’s noise from the sales side, the engineering side, and from consumers. In the virtual world, that’s the closest I’d seen to real life. Because you can interrupt the audio portion, just like in real life. (View video clip 1.)

Links:

http://life20.net http://howmachineswork.com

Mark Jones, Global Community Editor for Reuters

Question: What’s the worst that can happen?

We try and pull in the best of the rest of the web, what other sites are saying on various topics. Global Voices-Voices without Votes. We cover what major nations around the world are doing around elections, bringing in bloggers from around the world. For instance, you can see what global bloggers are saying about US elections. However, this skews content if the blogosphere is skewed all on its own.

How do you make it clear to users that there is a difference between blogger comments and stories, and Reuters itself? Our single biggest compliant from the public is on neutrality. We get these from users, and also our network of journalists. They feel a little hurt that we’re putting resources towards other’s work. But the last thing we want is for our journalists to feel “dissed.”

Handling comments….For an organization like Reuters, which is keen on neutrality, we have all sorts of problems with comments on blogs. We haven’t cracked the burden of moderation back to the audience. I naively thought, when I started editor’s started blogs, that when we were attacked, that our supporters would ride in and save us–and they did the first few times. But then, there turned to be some mob-rule and our cheerleaders sort of got scared away.

Finally, I really want to get the two sides–journalists and commenters–to enrich the discussion. But until we have a civil discourse, the journalists just aren’t going to engage.

www.blogs.reuters.com

Chris Tolles, CEO, Topix

The real promise of the internet is interactivity. A system that gets more people engaged (even if there are inappropriate comments), is better than a system than doesn’t get people engaged. We’re trying to get the highest number of people engaged. We have over 400,000 topics, all across the globe.

When the cartoons about the Prophet Mohamed appeared on the net, we got over 2,000 comments, when we geo-located where these comments were coming from, we found most of the comments were coming from Scandinavia and the Middle East. Over time, middle ground developed. “We look at it as, are we getting an increasing amount of people, and it’s a Darwinian product, and the one that has the most people wins”.

http://blog.topix.com

General Conversation

About journalists interacting with and within the comments:

“They’re highly skeptical about this. Getting bothered with questions from users, but they’re kinda intrigued by it. They see their job as to talk to policy makers and heads of companies.” -Mark Jones

“The San Francisco Chronicle, uses the public as a club to make a point and support what they’re saying–to use it against the people who are against them. …I think a year or two from now, I will bet you a lot of money, that journalists will take comments and publish them in their stories. ” -Chris Tolles

“At the Post, we have the need to be objective, and we’ve had a lot of our opinion writers who have gotten into the ring with our commenters. For one thing, they worry about this because they’re ‘working without a net.’ -Where they’re not editorialized.” -Hal Straus

Interaction from the audience (not all who participated, but the closest person to me that I could get info from):

Jean-Baptiste, with Le Liberation.fr, where there is a web-comment page within the hardcopy newspaper. These comments are edited and selected before being printed. http://liberation.fr/actualite/media/2293555.fr.php

Other sites mentioned as having interesting interactivity features:

http://blog.seattlepi.nwsource.com/thebigblog/

http://blog.seattlepi.nwsource.com/thebigblog/

PS Video of this event will be posted to this blog today, it was not available immediately.

tags:community innovation journalism media newspapers reuters robin miller slashdot slash dot washington post We Media Miami 2008

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