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Healthy World: more Q+A
By: Zita Arocha
Yes, The person we trust most is still our physician — but he/she becomes more elusive every day. No time to really speak to them. True patient/doctor communication is difficult to achieve in our fast-moving, technologically sophisticated world.
How can we use the web to improve patient/doctor communication?
Power of storytelling? Me-tube?
Health is about storytelling — they spend most of their time talking about their experience. A long journey of having an illness, there are many stories to tell.
These are storytelling nodes. That’s where you need the experts.
Trust issue? When we put mockups in front of people and ask them if they trust this site. they say yet. You now have to look lke you are trustworthy and they think you are. Examine yourself, then, examine your content, go get opposite view. IF you look good, you are probably OK.
Audience is asked to weigh in. One participant says why not more focus on wellness?
Mowbray: People are interested in learning about their illness or family member’s illness. It will take a while for wellness to catch on and make a difference in the health of U.S. population.
Goldschmidt: People want more guidance on died, a propensity to seek guidance, but when so little credible information on diet and impact on health… difficult to tell people something definitive, other than watch calories and eat a balanced diet.
Panel:
Hoof: Microsoft. Focused on health. Global Health solutions. Consumer focused efforts, we launched a platform. Empowerment is about information. One thing that is clear is fragmentation of information. We turn universe around with consumer at center. We are trying to define this new role. There is concensus that empowering the consumers is the way to go. If you map illness to wellness — asthma and diabetes, acute illness, fitness fanatics.. No single company can provide the solutions for that whole spectrums. IF look at family perspective your 10 or 16 year old kids will have different needs than elderly parents. There is an eco system screaming for a platform. Device connectivity is something we also work on. And in health and fitness when look at devices to empower consumers all of them have the same problem as old devices, we are trying to solve that at platform level.
Jones: Qualcomm: used to make phones and manufacture chip sets for mobile phones. Combining cell phones with medical devices, like to check for diabetis. To bring relevant info to people when they need it.
Pardo: AARP some tends as we navigate healthcare and the issue of intergenerational conversation. HOw do we help these members navigage the morrass of information, and that is an intergenerational conversation. Boomers are confronting life events and this is causing us to go to sites for information, and as we navigate the system for information. Storytelling is more about collective voice. A new campaign, Divided We Fail. It’s role is gathering the stories to change society. How do we use media to have a social impact? Our idea is to come together. In history the one issue that can’t be solved by one party, but has to be a unified force. Gathered 47,000 personal stories through site. That conversation is now in the business sector.
Harrison: Humana. People don’t like or trust us very much. On innovation, we focus on empowering consumers. Making it better for them. We have your money and we negotiate on your behalf. Health entertainment. What we sent media is boring and not about what people want. What does health mean? We say it’s about how to do what you want to do in your life. So we are thinking about what people want to do and look at products we can provide. Bikes. We are adding an online community to biking. Games for Health, mobile and video games about exercise.
Wiesenthal: Kaiser Permanente. Physican. I’m the only one here you can trust. I do take care of patients. Also in charge of health information technology. Electronic records for all physicans. We have empowered our members. 2 million of members have logons to our website. I can make appointment and see lab results and communicate directly with our doctors. Our personal health record is not like others you’ve read about. Our members don’t have to provide claims. A view into their medical record and they have the power. Our vision is that our members are the locus of control. They are in charge of their health care. We are at leading edge of a great health care revolution.
Discussion:
Lockhard: eco system exists, it’s represented by a lot of people here. What will be successful in 12 18 months will make my life significantly different. Swinging elephants — privacy issue.
W: patients probably coem to doctor’s office 30 times a year, for 15 minutes. IT’s an illusion I’m taking care of someone when they are taking care of themselves. Our obligation is to provide them with tools that feels right to them and meet their goals. Not true doctor’s and nurses take care of patients, they take care of themselves.
Mowbray: I’m sceptical change will happen, outside of a closed system like Kaiser.
JonesL text based messaging with health IT sytems. to take advantage of events, an apopintment with doctor, and getting reminder or that lab results are in. This should suck out ineffeciciences of communication. We’ll see marriage of collecting cell phone numbers and using that as primary point of communication. Create smart systems and push it out to you in a timely manner, around weight management. Simple uses of technology that can be put to use. But folks who make the decisions are not the most IT savvy.
Jones: It’s sickness management side of thing and I wonder if we media side of things will be important. To start with health and target this to people is a way to start.
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Don’t believe one optimistic word from any public figure about the economy or humanity in general. They are all part of the problem. Its like a game of Monopoly. In America, the richest 1% now hold 1/2 OF ALL UNITED STATES WEALTH. Unlike ‘lesser’ estimates, this includes all stocks, bonds, cash, and material assets held by America’s richest 1%. Even that filthy pig Oprah acknowledged that it was at about 50% in 2006. Naturally, she put her own ‘humanitarian’ spin on it. Calling attention to her own ‘good will’. WHAT A DISGUSTING HYPOCRITE SLOB. THE RICHEST 1% HAVE LITERALLY MADE WORLD PROSPERITY ABSOLUTELY IMPOSSIBLE. Don’t fall for all of their ‘humanitarian’ CRAP. ITS A SHAM. THESE PEOPLE ARE CAUSING THE SAME PROBLEMS THEY PRETEND TO CARE ABOUT. Ask any professor of economics. Money does not grow on trees. The government can’t just print up more on a whim. At any given time, there is a relative limit to the wealth within ANY economy of ANY size. So when too much wealth accumulates at the top, the middle class slip further into debt and the lower class further into poverty. A similar rule applies worldwide. The world’s richest 1% now own over 40% of ALL WORLD WEALTH. This is EVEN AFTER you account for all of this ‘good will’ ‘humanitarian’ BS from celebrities and executives. ITS A SHAM. As they get richer and richer, less wealth is left circulating beneath them. This is the single greatest underlying cause for the current US recession. The middle class can no longer afford to sustain their share of the economy. Their wealth has been gradually transfered to the richest 1%. One way or another, we suffer because of their incredible greed. We are talking about TRILLIONS of dollars. Transfered FROM US TO THEM. Over a period of about 27 years. Thats Reaganomics for you. The wealth does not ‘trickle down’ as we were told it would. It just accumulates at the top. Shrinking the middle class and expanding the lower class. Causing a domino effect of socio-economic problems. But the rich will never stop. They will never settle for a reasonable share of ANYTHING. They will do whatever it takes to get even richer. Leaving even less of the pie for the other 99% of us to share. At the same time, they throw back a few tax deductable crumbs and call themselves ‘humanitarians’. IT CAN’T WORK THIS WAY. This is going to end just like a game of Monopoly. The current US recession will drag on for years and lead into the worst US depression of all time. The richest 1% will live like royalty while the rest of us fight over jobs, food, and gasoline. Crime, poverty, and suicide will skyrocket. So don’t fall for all of this PR CRAP from Hollywood, Pro Sports, and Wall Street PIGS. ITS A SHAM. Remember: They are filthy rich EVEN AFTER their tax deductable contributions. Greedy pigs. Now, we are headed for the worst economic and cultural crisis of all time. SEND A “THANK YOU” NOTE TO YOUR FAVORITE MILLIONAIRE. ITS THEIR FAULT. I’m not discounting other factors like China, sub-prime, or gas prices. But all of those factors combined still pale in comparison to that HUGE transfer of wealth to the rich. Anyway, those other factors are all related and further aggrivated because of GREED. If it weren’t for the OBSCENE distribution of wealth within our country, there never would have been such a market for sub-prime to begin with. Which by the way, was another trick whipped up by greedy bankers and executives. IT MAKES THEM RICHER. The credit industry has been ENDORSED by people like Oprah, Ellen, Dr Phil, and many other celebrities. IT MAKES THEM RICHER. So don’t fall for their ‘good will’ BS. ITS A LIE. If you fall for it, then you’re a fool. If you see any real difference between the moral character of a celebrity, politician, attorney, or executive, then you’re a fool. WAKE UP PEOPLE. The 1% club will always say or do whatever it takes to get as rich as possible. Without the slightest regard for anything or anyone but themselves. Vioxx. Their idea. Sub-prime. Their idea. NAFTA. Their idea. Outsourcing. Their idea. The commercial lobbyist. Their idea. The multi-million dollar lawsuit. Their idea. $200 cell phone bills. Their idea. $200 basketball shoes. Their idea. $30 late fees. Their idea. $30 NSF fees. Their idea. $20 DVDs. Their idea. Subliminal advertising. Their idea. The MASSIVE campaign to turn every American into a brainwashed credit card, pharmaceutical, love-sick, celebrity junkie. Their idea. All of which concentrate the world’s wealth and resources and wreak havok on society. All of which have been CREATED AND ENDORSED by celebrities, athletes, and executives. IT MAKES THEM RICHER. So don’t fall for their ‘ good will’ ‘humanitarian’ BS. ITS A SHAM. NOTHING BUT TAX DEDUCTABLE PR CRAP. Bottom line: The richest 1% will soon tank the largest economy in the world. It will be like nothing we’ve ever seen before. and thats just the beginning. Greed will eventually tank every major economy in the world. Causing millions to suffer and die. Oprah, Angelina, Brad, Bono, and Bill are not part of the solution. They are part of the problem. EXTREME WEALTH HAS MADE WORLD PROSPERITY ABSOLUTELY IMPOSSIBLE. WITHOUT WORLD PROSPERITY, THERE WILL NEVER BE WORLD PEACE OR ANYTHING EVEN CLOSE. GREED KILLS. IT WILL BE OUR DOWNFALL. Of course, the rich will throw a fit and call me a madman. Of course, their ignorant fans will do the same. You have to expect that. But I speak the truth. If you don’t believe me, then copy this entry and run it by any professor of economics or socio-economics. Then tell a friend. Call the local radio station. Re-post this entry or put it in your own words. Be one of the first to predict the worst economic and cultural crisis of all time and explain its cause. WE ARE IN BIG TROUBLE.