Jennifer Carroll
Vice President/New Media Content, Gannett

Carroll works with newspapers throughout Gannett in developing strategy, readership and content initiatives in new media, from building digital communities through social networking to reaching niche audiences and innovative dimensions in public service journalism. She helped conceive and launch Gannett’s Information Center, a model transforming the way newsrooms gather and disseminate news and information to engage communities across all media platforms.  She also works on convergence across Gannett’s Broadcast and Digital divisions. She is a frequent presenter and facilitator for media-related conferences and workshops.

 

She joined the News Department in 2000 as Director/News Development and was named to her current role in 2006. Previously, she had top editing roles including managing editor of the Lansing (Mich.) State Journal and The Detroit News, and was executive editor of The Burlington (VT.)  Free Press. Carroll was a member of API’s Newspaper Next task force researching innovative industry business models in 2006. She serves on the board of iFOCOS, the Institute for the Connected Society and co-chairs the Audience Development Committee of Newspaper Association of America and the Innovation Committee of the American Society of Newspaper Editors. She is Gannett’s liaison for Arizona State University’s New Media Innovation Lab, a cross-disciplinary master’s program studying innovative media models. She was named Gannett’s Corporate Staffer of the Year in 2006, and was a co-winner of the Chairman’s Special Achievement Award in 2007 for her work designing and implementing the Information Center.  B.A. Michigan State University.

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