OVERVIEWWe Media connects individuals and organizations from across industries who believe the power of media, communication and human ingenuity should be applied to innovate in business AND to make the world better through media. READ MORE VIDEOVideo archives are now being made available. Click on the following links to view video from the following sessions:
Indigenous World DOWNLOADABLE AUDIOWe are posting downloadable MP3 files of every session. The files available for download are in the player below and more will be posted soon. MOBILEGet the schedule and other details on your phone - powered by Proteus LIVE CHATFollow the major sessions and contribute instant feedback, Ah Hah's and questions in the live chat room on wemediacommunity.org
Click on the video to add subtitles using dotSUB in any language. Hit the up/down arrow at the lower right side of the player, to scroll through languages while watching the video and select a different language.
ADD A BADGE
Host Sponsors
Platinum Sponsor Gold Sponsor Silver Sponsor
Supporters
Panel Sponsors
Media Sponsors
|
Speaker Bio: John I. Todor
By: iFOCOS
John I. Todor
Ph.D., Managing Partner, The Whetstone Edge, LLC
As a psychologist and business strategy consultant, he provides clients with thought leadership on what today’s customers’ value, how they make decisions and how to devise business practices that lead to win-win business relationships. His methodologies help companies escape the pressures of commoditization and the need to compete on price. His insights illustrate how marketplace dynamics push customers towards indifference as a coping strategy which reduces loyalty. From the customers’ perspective, this is counterproductive in helping them deal with the uncertainty and complexity of a fast-changing world. As a result, many businesses are losing credibility and influence with their customers. To thrive, customers are increasingly turning to social media for the insights and knowledge to simplify their lives in an increasingly complex world. He helps clients develop Web 2.0 and offline strategies to engage customers in experiences they find meaningful and, in the process, enables businesses to regain the trust, credibility and influence that leads to relationships that are valued by both parties. His latest book, Addicted Customers: How to Get Them Hooked on Your Company, explains the psychological principles that underlie emotionally and psychologically compelling customer experiences as well as business practices that put these principles into action.
