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Speaker Bio: Suha Araj
By: iFOCOS
Suha Araj
Co-Founder and V.P. Strategy,Real Girls Media
What were you thinking? That’s what Suha wants to know. She spends her days taking deep and creative dives into the hearts and heads of the individuals she’s out to affect.
At RGM she’s relishing the task of digging into the attitudes and actions of women online. Prior to crafting the beginnings of our network, Suha worked on Gap Body, Teen Yahoo, Louis Vuitton and Land Rover’s Freelander launch. At GSD&M, her understanding of the consumer guided marketing initiatives for Southwest Airlines, Pennzoil and Kohler.
And at AKQA, she helped form strategies for Red Bull, Palm and numerous Nike Women’s projects. Well-versed in research design, focus group moderation and ethnographic research, Suha consistently finds ingenious ways to get to the heart of the issue. Beyond her day job, she celebrates her passion and creativity through her art, screenwriting and acting. She was recently awarded a grant to pursue a film she wrote, directed and produced.
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